We’re living in a visual age. As a result, the way retailers merchandise their store can have a big effect on sales. Keep reading to learn more about retail merchandising and get tips for effectively merchandising your store.

What Is Retail Merchandising?

Merchandising refers to the way you display products in your store. For example, the “look and feel” of the overall store, the way the store is laid out, and the actual merchandise displays (racks, window displays, table displays, etc.) make a difference.

Good retail merchandising helps attract customers through your doors. However, once they’re inside, the way your store is merchandised can help guide their path. As a result, direct their attention to your highest-profit products. And keep them in the store longer. Read More